Privacy Policy for Amplified Inventory
Effective Date: 7-31-2026

Amplified Inventory (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our inventory management software and related services (“Services”). By accessing or using our website and Services, you agree to the practices described in this policy.

1. Information We Collect

We collect the following types of information:

a. Personal Information

When you create an account or use our Services, we may collect:

• Name, email address, company name
• Mailing address, phone number
• Payment and billing information

b. Usage Data

We collect technical data about your interaction with our software, such as:

• IP address, browser type, device type
• Operating system
• Actions taken within the platform (e.g., listings created, pages visited)

c. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your user experience, perform analytics, and track usage patterns.

2. Marketplace Order Information (Data We Process On Your Behalf)

This section describes information that is not about you. When you connect a sales channel such as Amazon, we import order information belonging to your customers so that we can provide the Services to you. We handle this data on your behalf and under your instructions; you remain responsible for it as its controller, and we act as your processor.

a. What we receive

• Buyer name and company name
• Shipping address
• Buyer phone number and email address, where the marketplace provides them
• Order details such as order number, items, quantities and totals

We request only the fields required to fulfil and support orders. We do not collect marketplace buyer payment card details.

b. What we use it for — and what we never do

We use this information solely to provide the Services to you: importing and displaying orders, generating shipping labels, handling returns, reconciling finances and producing your reports.

We do not market to your customers, build profiles of them, sell, rent or license their information, or use it to train machine-learning models. Our AI-assisted features operate on product and catalogue data on company-controlled infrastructure and do not receive buyer personal information.

c. Who else receives it

Buyer name and shipping address are shared only with the parties needed to deliver an order: the shipping carriers (USPS, UPS, FedEx) and, for non-Amazon sales channels, our label-generation provider ShipStation (Auctane, Inc.). Each receives only the minimum data required to produce a label. Our network security and TLS provider (Cloudflare, Inc.) carries this information in transit between your browser and our servers but does not store it. No other third party receives this information.

d. How it is protected

• Encrypted at rest using AES-256-GCM, with searchable fields protected by a separately keyed index so that lookups never expose plaintext
• Encrypted in transit using TLS 1.2 or higher
• Access restricted to personnel whose role requires it, enforced in software rather than by convention; every disclosure of buyer identity is recorded in an audit log
• Every account requires multi-factor authentication

e. How long we keep it

Buyer personal information is deleted 30 days after the order is delivered by an automated process. Non-personal order records, such as order numbers and totals, are retained for business and tax purposes. If you stop using the Services, or ask us to, we delete buyer personal information associated with your account within 30 days and confirm this in writing.

f. Where it is processed

Entirely within the United States. This information is not transferred outside the United States, and our personnel do not access it from outside the United States.

g. If something goes wrong

If we become aware of a breach affecting this information, we will notify you without undue delay and within 72 hours of confirming it, including what happened, the categories and approximate volume of data involved, the likely consequences and the steps we have taken. Where a marketplace requires notification, we notify it in parallel.

h. Requests from your customers

Because you are the controller of this information, requests from your customers to access or delete their data come to you. We will assist you in responding, within the scope of what we hold and the retention period described above.

Business customers processing marketplace data are covered by our Data Processing Addendum, which sets these commitments out in contractual form and is published in full. A countersigned copy is available on request by emailing privacy@amplifiedinventory.com.

3. How We Use Your Information

We use the information we collect for:

• Providing and improving our Services
• User account management and customer support
• Processing transactions and billing
• Sending updates, alerts, and promotional communications (you may opt out)
• Complying with legal obligations

4. Our Promise About Your Data

We do not sell, rent, or share your customer data with any third parties for marketing or commercial purposes.
We will only share your information:

• With trusted service providers who assist in operating our business (e.g., cloud hosting, payment processors), and only as necessary
• If legally required (e.g., in response to a subpoena or court order)
• To protect the rights and safety of Amplified Inventory, our users, or others

Your data remains your property, and we take our responsibility to protect it seriously.

5. California Consumer Privacy Act (CCPA) Rights

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

a. Right to Know

You have the right to request details about the personal information we collect, use, and share.

b. Right to Delete

You can request that we delete the personal information we hold about you (with certain legal exceptions).

c. Right to Opt-Out

We do not sell your data. However, you can still contact us to confirm your data preferences.

d. Right to Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, email us at privacy@amplifiedinventory.com. You may need to verify your identity before we process your request.

6. Data Security

We use industry-standard security measures to protect your personal information. However, no system is completely secure. You use our Services at your own risk.

7. Data Retention

We retain personal data only as long as necessary for business purposes, to comply with legal obligations, or as required by applicable laws.

8. Children's Privacy

Our Services are not directed to individuals under 13. We do not knowingly collect personal data from children under 13. If we discover that we have, we will delete it immediately.

9. International Users

Our software is hosted in the United States. If you are accessing from outside the U.S., your information will be transferred and stored in the U.S., where privacy laws may differ.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an “Effective Date” and posted on our website. Continued use of the Services constitutes acceptance of the revised policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact:

Amplified Inventory
6241 Yarrow Drive

Suite F
CA 92011, USA
Email: privacy@amplifiedinventory.com